The American toy retailer ToysRUs has entered India for the second time with the opening of its first store. The store is located in Phoenix Marketcity Mall in Mumbai, and it marks the brand’s first store in the country since it shut down its operations in 2018.

The company has partnered with Tablez India, the retail arm of LuLu Group, to relaunch its operations in the Indian market. Tablez India has acquired the master franchise for ToysRUs and BabiesRUs in India and plans to open 65 stores across the country over the next 10 years.

ToysRUs has a long history of success in the global toy market, and its entry into India is expected to bring a fresh wave of competition and innovation to the local market. The company has a strong focus on providing quality toys at affordable prices, and it is expected to resonate well with the Indian market.

The new store in Mumbai is spread over 7,000 square feet, and it features a wide range of toys, games, and other products for children of all ages. The store has a bright and colorful layout, with various sections dedicated to different types of toys and games.

The company is also planning to launch its popular online store, which will allow customers to browse for and purchase toys and games from the comfort of their homes. This move will make it easier for ToysRUs to reach a wider audience, especially those living in remote areas of the country.

The entry of ToysRUs into India is expected to shake up the local toy market, which has been dominated by local players such as Hamleys and Funskool. With its diverse range of products and affordable pricing, ToysRUs is poised to deliver strong competition to these players.

The Indian toy market is estimated to be worth around $1.5 billion, and it is expected to grow at a steady pace in the coming years. This makes it an attractive market for global players such as ToysRUs, who are looking to expand their operations in emerging markets.

Tablez India has stated that it will focus on delivering a seamless and enjoyable in-store experience for customers, with a strong emphasis on customer service and convenience. The company has also announced plans to launch a loyalty program for regular customers, which will include exclusive discounts and special promotions.

ToysRUs has faced its fair share of challenges in recent years, including bankruptcy and the closure of many of its stores around the world. However, the company has been working hard to revitalize its brand and expand its operations in emerging markets.

The relaunch of its operations in India is a key part of this strategy, and it is expected to provide a boost to the company’s global presence. The Indian market is known for its love of technology and innovation, and ToysRUs will be looking to tap into this trend by offering cutting-edge toys and games that appeal to children in the digital age.

The opening of ToysRUs’ first store in India has been met with much excitement and anticipation among customers and industry experts alike. With its strong brand reputation and commitment to quality, the company is expected to do well in the Indian market and pave the way for other global players to enter the market in the coming years.

In conclusion, the entry of ToysRUs into India marks a significant development for the local toy market, which has lacked strong competition in recent years. With its diverse range of products, affordable pricing, and strong brand reputation, ToysRUs is poised to deliver a memorable shopping experience for customers and become a major player in the Indian toy market.